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Individualism v. Collectivism Continuum Profile:

Bridging Worldviews for Working Successfully with BIPOC clients and families

Speaker(s): Dr. Manuel X. Zamarripa

Organization: Institute of Chicana/o Psychology


Dates: July 22, 2023

Cost for 2 CE Certificate: $40

**must also register for the course at (link below). 

Program Level: Introductory

This will be an online workshop. The worldviews of individualism and collectivism are often at the root of various cultural differences that emerge in therapy, particularly when discussing family-related issues. The Individualistic v. Collectivistic Values Continuum Profile developed by Dr. Manuel X. Zamarripa is both a clinical intervention tool with clients and a reflective/training/consultation tool for therapists. Using this tool, we will locate degree of adherence to either individualism or collectivism in regard to several common differences in cultural values/behaviors. The tool explicitly makes use of self-rating on a continuum to help make connections and brides between starkly different worldviews and can be extremely helpfully for situations when the therapeutic process becomes “stuck” due to differing client and therapist values. Given that all societies and people value both individualism and collectivism to varying degrees, but that depending on one’s dominant worldview it can be difficult to identify both values within one’s life, this tool allows the user to construct their own “IC Values Profile”. The Values Continuum will allow us to bring forth cultural and familial strengths that can facilitate healthy connectedness to both family and community from a culturally rooted framework. The use of small group discussions and two case study applications utilizing the Values Continuum will be included.

As a result of participating, the attendee will be able to:

  1. Identify at least 3 common individualistic and collectivistic beliefs/behaviors

  1. Describe how utilizing a continuum approach is congruent with being culturally responsive in therapy. 

  2. Define collectivism and individualism

*Program content focuses on application of psychological assessment and/or intervention methods that have overall consistent and credible empirical support in the contemporary peer reviewed scientific literature beyond those publications and other types of communications devoted primarily to the promotion of the approach.

Diversity Statement: The presentation content respects and attends to cultural, individual and role differences, specifically related to Chicanx and Latinx communities as evidenced by the title, program description, learning objectives and references.  


  1. Martinez, N. (2023). Cultural Frame Switching Effects on Collaborative Academic Preparation Among Mexican Americans (Doctoral dissertation, Lamar University-Beaumont).

  2. Allen, G. E. K., & Smith, T. B. (2015). Collectivistic coping strategies for distress among Polynesian Americans. Psychological Services, 12(3), 322–329.

  3. Méndez, G.A. & Cole, E.M. (2014) Engaging Latino Families in Therapy: Application of the Tree of Life Technique, Journal of Family Psychotherapy, 25:3, 209-224, DOI: 10.1080/08975353.2014.939932


This presentation is intended for psychologists, other licensed mental health providers, and graduate students of psychology.

Location: Online Live Workshop

Innovation Behavioral Health Solutions, LLC is approved by the American Psychological Association to  sponsor continuing education for psychologists. Innovation Behavioral Health, LLC maintains responsibility for this program and its content.


**Registration & CE Purchase is Separate.

For Registration you will be redirected to the speaker's page.

Must purchase CE certificate for credit.

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